BLOOMINGTON, ILL – March 25, 2022 – Brought to you by the Illinois Soybean Association, the new “By Association” Podcast sets the stage for engaging conversations on the leaders, industry-changing advancements, and opportunities growing at the Illinois Soybean Association checkoff program. Co-hosts Rachel Peabody and Betsy Osman explore how Illinois’ soybean farmer checkoff dollars are being used for trade efforts, infrastructure improvements, and agronomy on in-field sustainability practices, and the people who are changing the agriculture game.

“The By Association podcast is one more way the checkoff is checking-in with our farmer audiences, bringing them insider-news about the daily goings-on at ISA,” says podcast host and ISA Director of Communications, Rachel Peabody. “We’re always looking to ‘go where they grow,’ so our hope is that Illinois farmers will tune in from their combines, trucks, and mobile work settings to hear more about the association’s fast-moving momentum, and to be inspired by our industry influencers and thought leaders.”

The first episode of the By Association podcast features guest Steve Pitstick, ISA Board Chairman and soybean farmer. In this candid conversation, topics range from Pitstick’s passion for what’s next in ag tech and his forward-thinking approach to agriculture, to owning his very first record album. And while the podcast aims at being informative and educational, Peabody hopes its casual, playful nature leaves listeners feeling like they’re eavesdropping on a conversation between old friends.

“Whether you’re a podcast newbie, or a longtime connoisseur, we’re planning something for everyone,” says Peabody. “Some episodes are funny and unexpected, others skew poignant, but all will be a great listen and an opportunity to check-in with the checkoff.”

The By Association podcast is now available for streaming. Check it out at https://soundcloud.com/ilsoybean/sets/by-association-podcast?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing.

The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org and www.ilsoygrowers.com.

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