“Fresh Face; Same Space”

By Bryan Severs, ISA Soybean Production Committee Chairman

Earlier this year, the Illinois Soybean Association (ISA) Agronomy Team announced the rebranding of ILSoyAdvisor to Field Advisor. This transition allows Field Advisor to better align with the ISA parent brand while bringing a fresh face to the same trusted resource for Illinois soybean farmers. Additionally, the rebranding highlights the Agronomy Team’s recent growth and expanded focus on corn, wheat and other crops to account for crop rotation, double cropping, cover crop implementation and more.

As Chairman of the Soybean Production Committee, I’m proud of our ability to offer my fellow farmers the research-backed insights they need to run successful and profitable operations. On my own farm in Vermilion County, having access to timely and relevant information is crucial throughout the growing season. Field Advisor ensures that information is always at our fingertips, whether we’re at home, in the field or on the go.

Field Advisor continues to provide the same high-quality content you’ve relied on, including contributions from the Illinois Soy Envoys, University of Illinois Extension, experts from across the state and the ISA Agronomy Team, which is staffed with Certified Crop Advisers (CCAs), Ph.D.s, Illinois farmers and seasoned communicators. On FieldAdvisor.org, farmers can access agronomic information through articles, videos, podcasts, webinars and more. The updated website also features an extensive archive for easy access to the information you need, when you need it.

The Crop Report also remains a go-to source for timely updates on field conditions in eight regions across Illinois. There, experts offer insights on crop progress, disease, alerts, pest sightings and other challenges farmers might face throughout the growing season.

In addition to agronomy advice, FieldAdvisor.org is home to ISA’s Research Hub, which showcases a number of ISA-funded projects on soil health, fertility management, cropping systems and weed management. These activities are key to advancing farming practices and ensuring the sustainability and longevity of Illinois agriculture. Field Advisor also hosts webinar and field days throughout the year. These allow farmers to connect with industry experts, gain insights on ISA-funded research and address both regional and seasonal production issues.

Field Advisor continues to celebrate excellence in agriculture through the Master Adviser Award and the Dave Rahe Excellence in Soils Consulting Award, which recognize outstanding Illinois CCAs who are driving progress in crop production.