BLOOMINGTON, ILL – September 22, 2021 – The Illinois Soybean Association (ISA) is partnering with the Soybean Research & Information Network (SRIN), funded by the United Soybean Board (USB), to provide Illinois farmers the opportunity to learn more about soybean checkoff funded research projects, and enjoy a few snacks during the demanding harvest season.
ISA and SRIN will be distributing 2500 lunchboxes throughout 66 Illinois cities, targeting grain elevators as main access points. Each lunchbox will contain snacks, water bottles, promotional items, and additional information about both programs.
“We developed this project to increase our farmers’ overall knowledge about soybean production research that checkoff dollars help to fund, and the role they play in improving farm resilience, profitability, and sustainability within the industry,” says Rachel Peabody, Director of Communications for ISA. “We want our farmers to know where they can find additional agronomic resources, and by meeting our farmers where they are this season in the grain elevator line, we hope they recognize our appreciation for doing the work our country depends on.”
Farmers can check out the Soybean Research and Information Network database at any time at www.soybeanresearchinfo.com. Covering topics such as agronomics, soybean diseases and pests, Illinois farmers have access to any state’s checkoff funded soybean research findings due to SRIN’s extensive library of online resources.
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
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For more information, contact:
Rachel Peabody
Director of Communications
Illinois Soybean Association
(217) 825-7654
Peabodyr@ilsoy.org
