BLOOMINGTON, ILL – January 25, 2021 – At the Region IV Best of National Agri-Marketing Association (NAMA) Awards Celebration, a ceremony recognizing the outstanding work of agri-business marketing organizations, both the Illinois Soybean Association (ISA) and the Illinois Farm Families (IFF) project, of which ISA is a coalition member, had strong showings.
ISA received First Place in “Scenic Road Life of Bio-Diesel 360 Experience” in the category Digital Marketing Tools, and “Say Hello At The 2020 Soybean Summit” in the Customer Events category. ISA was also recognized with Merit awards in the News and Blogs categories for a Soybean Premiums magazine insert, the ILSoyAdvisor Blog series, and news release, “Chicago Park District Partners with Illinois Farmers to Produce Hand Sanitizer to Combat COVID-19.”
The IFF coalition also received First Place for “watchusgrow.org,” a website directed to consumers.
“There’s no better field to work in than ag marketing, and the work of our fellow NAMA members across the country is inspiring,” says Rachel Peabody, ISA Director of Communications. “ISA is honored to be recognized by our peers for producing award winning work as it relates to marketing and communicating to farmers and agriculture audiences. We are motivated by the 43,000 Illinois soybean farmers we serve and we will continue to work on producing industry-leading communications for our audiences.”
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
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For more information, contact:
Rachel Peabody
Director of Communications
Illinois Soybean Association
(217) 825-7654
Peabodyr@ilsoy.org
